Alex Shera Releases "Blue Nights" with Cinematic Video
Above: Alex Shera
ALEX SHERA
--EMERGING POLISHED POP ARTIST--
RELEASES NEW SINGLE
“BLUE NIGHTS”
ALONG WITH CINEMATIC MUSIC VIDEO
“…an infectious, yet vulnerable three-minute track.”
- Joslin Keim, Culture Collide
LOS ANGELES, CA (February 26, 2021) — Los Angeles-based pop artist Alex Shera has released his new single, “Blue Nights,” along with a cinematic music video filmed across L.A. and directed by Connor Ellmann.
The infectious new single, penned about a romantic tug of war between heart and mind, showcases Shera’s well-groomed style of pop music. Like all of his music, it centers on a specific theme: depicting the pathology of fame, love, heartbreak and its cure — finding your true self.
The inspiration formed from Shera’s crush on a boy, who was crushing on a girl, and they were all friends. “The song came about because I was in a friendship with two people who I had feelings for in some way,” says Shera. “They ended up together, even though they both initially denied having feelings for one another which left me feeling abandoned. The friendship eventually changed and came to an end. But from the ashes of this I turned heartbreak into--I hope--something other people can relate to and know that you're not alone. Though you may not be getting what you want, maybe in the end, you'll look back and be glad…realizing it's what you needed to go through to grow and thrive.”
Alex grew up in the ocean-tinged air of San Diego, CA. During that time his passion for creativity in art and fashion blossomed and it ultimately pulled him to L.A. at 17. With a strong desire to immerse himself in the fashion and entertainment world while studying Visual Communications at FIDM, Alex adopted his new home as a blank canvas of infinite possibilities. Quickly he secured opportunities that have been known to establish careers. He began interning with celebrity photographer Alix Malka which led to assisting stylists Elizabeth Stewart and Johnny Wujek. Eventually, Alex developed his own client list including Marshmello, Jack & Jack, Pia Mia, Cody Simpson, TYGA, Zara Larsson and other celebrities in the entertainment world.
Like any true artist, evolution is built into the DNA of creative expression and Alex is continually evolving on an artistic and personal level. His heart beat is layered into the rhythm of the track and his soul is heard through the vulnerability of his vocal performances. “I think I went from being very pop based, with Swedish pop influences like Max Martin, to a more emotional and raw undertone in the new music I’m releasing. I’m excited to keep growing and evolving. Taking my life experiences and creating short-stories of life through song.”
Alex remains excited for 2021, spending more time in the studio with producer Micky Skeel, Andy Kravitz and Devin Kennedy who have collectively worked with iconic artists such as: Lana Del Rey, The Rolling Stones, Ben Platt and Fleetwood Mac, among others. Alex previously worked with Kennedy on “FIRE” which arrived in late 2020.
Above: “Blue Nights” single art