Love Ghost Release Hyper-Expressive Single "HEI$T"
LOVE GHOST
—THE L.A.-BASED GENRE-FUSING BAND—
RELEASE HYPER EXPRESSIVE NEW SINGLE
“HEI$T”
FEATURING CAMERON AZI AND LUCY LOONE
SONG ARRIVES WITH TRIPLE THREAT MUSIC VIDEO
“The world of genre-defying rock hybrids just got cooler thanks to Los Angeles quintet Love Ghost. . .what’s also relatable is the band’s ability to mesh contemporary trap and hip-hop beats into a guitar-driven universe that offers possibilities, as opposed to routine. Love Ghost just might own 2021 and honestly, we can’t wait.” (December 3, 2020)
--Alternative Press
LOS ANGELES (March 12, 2021) — Los Angeles-based genre-bending band Love Ghost have released their latest single, “HEI$T.” The hyper-expressive song sees the group joining forces with special features by Cameron Azi and Lucy Loone. Produced by Mike Summers (Kendrick Lamar, Eminem, Lil Wayne, Tech N9ne, Mac Miller, Wiz Khalifa and others), “HEI$T” proves Love Ghost’s innate ability to find their place in any genre.
NEXT MOSH debuted the GoPro-filmed music video saying, "If you were to combine Nirvana, Alice in Chains, The Smashing Pumpkins, My Chemical Romance, Juice WRLD, XXXTentacion, Lil Peep, City Morgue, and $uicideboy$ into a melting pot, the outcome would undoubtedly result in Love Ghost."
“‘HEI$t’ is a bit of a departure for Love Ghost,” says the band’s Finnegan Bell. “The song started from a beat which our producer Mike Summer’s created, then we added live instruments. I thought of Lucy Loone immediately as a feature on the track. She’s an underground pop queen and her sensibilities seemed perfect to me. She’s a very brave artist and her vibe is perfect! I always wanted this song to have three artists on the track, so we reached out to Cameron Azi, a trap-metal artist. Cameron is someone I have been listening to since high school. Both Cameron and Lucy have been amazing collaborators. For the music video, we decided on the idea of shipping a GoPro around the country and each person filming themselves. They each added their own creativity, which was dope.”
Their previous single, “Pink Car” sees the group blending their unique style of musical fearlessness and breaking generic genre molds. Teaming up again with above-mentioned producer Summers for “Pink Car,” Love Ghost have been prolifically writing and releasing singles on a monthly basis.
Lead singer Finnegan Bell explains, "the song is about a nostalgic love. It's a personal journey through the ups and downs and the bittersweetness of a complicated relationship. It's about that one person that gets you no matter what and you get them."
Click here to listen to “Pink Car”
Love Ghost accelerated in 2020, an explosive year of growth resulting from a consistent schedule of monthly single releases. Generating over six million total streams and views to date, Love Ghost shows no signs of slowing. As Bell told NEW NOISE, “you can expect a lot of new songs from us...we’re gonna go as hard as we can and we’re really excited to share everything with our fans.”
Love clings to you forever whether you’re in it or out of it. Like an apparition you can’t shake, it never leaves. The music of Love Ghost haunts in a similar fashion. The Los Angeles quintet consist of Bell [lead vocals, guitar], Ryan Stevens [bass, backing vocals], Daniel Alcala [guitar, engineer backing vocals], Samson Young [drums, backing vocals], and Cory Batchler [keys, backing vocals].
“We’re meshing those two sides,” explains Bell. “It’s not too urban for the suburban kids, and it’s not too suburban for the urban kids. We’re uniting the rap and rock worlds in our own way, adding guitars to hip-hop, bringing beats to rock, and blurring the lines. It materializes between different genres.”
Long after the heyday of Alternative Nation, Finnegan stumbled upon his parents’ copy of Nevermind. Intrigued by the cover, he popped it into the CD player and immediately fell under the spell of grunge, moving on to Alice In Chains soon after. At 13-years-old, he grabbed an acoustic guitar and played in coffee houses and backyards around Los Angeles, he quietly cultivated a sound akin to “Nirvana putting beats over their songs with a trap machine.”
LOVE GHOST ONLINE:
Website
Instagram [over 32k fans] // Facebook [over 40k fans]
Spotify // YouTube
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