Canaan Cox Effortlessly Merges Art Forms in the "Twice" Official Music Video, Out Today
NASHVILLE-BASED COUNTRY ARTISTS
CANAAN COX & SHAYLEN
TEAM UP ON NEW SINGLE
“TWICE”
OFFICIAL MUSIC VIDEO OUT TODAY
FORTHCOMING FIVE-TRACK EP
‘94 ACCORD
SET FOR RELEASE ON FRIDAY, MAY 5
Above: “Twice” single artwork; credit: Reid Yarberry
NASHVILLE, TN (March 24, 2023) — Having just hit over 1M monthly Spotify listeners, Nashville-based rising artist Canaan Cox recently teamed up with country singer Shaylen to deliver a striking merge of two soulful, powerhouse voices for his sophomore single, “Twice” (released March 10). Wanting to provide a compelling visual to the narrative, Canaan releases the official music video for the track today. “Twice” is the second look into his forthcoming five-track EP, ‘94 Accord, set for release on Friday, May 5.
Stream / Download “Twice” here.
Exclusively premiered with People Magazine, the video spotlights a male and female as they partake in contemporary dance, while simultaneously showing Canaan and Shaylen in pensive and reflective states. By using this artistic method to encapsulate the feelings portrayed in the lyrics, Canaan effortlessly merges art forms. As People Magazine headlines: “Canaan Cox Puts His Theatrical Background to Good Use in Music Video for His New Song ‘Twice.’”
Canaan and Shaylen came together for this song through the power of social media. Canaan posted about the upcoming single asking who his fans would like to see featured and multiple people tagged Shaylen. “It was pretty crazy actually,” shares Shaylen. “First of all his voice is insane and I was on board the second I saw the video, so it was a no brainer. Canaan has such a vision for every part of the process, which was really inspiring to be a part of!”
Holler Country praised the single, saying that: “‘Twice’ is the kind of powerful soul-stirring country ballad that Carrie Underwood and Jason Aldean would top the charts with for weeks on end.” It also got instant love from Spotify’s “Next From Nashville” and “New Music Friday Country” official playlists.
“Twice” comes after the EP’s lead single and music video, “Hate Me More,” which Country Now remarked: “Rising star Canaan Cox has reached beyond the bounds of his own creativity…‘Hate Me More’ dives into the battle between love and loss. His pleading vocals draw the listener in and hold them close.” The song which gained immediate support from Spotify’s “Next From Nashville” official playlist along with Amazon’s “Breakthrough Country,” undoubtedly highlights Canaan’s ability as a songwriter all while showcasing his knack for creating, directing, and producing music videos — which he does independently.
‘94 Accord Tracklisting:
“Hate Me More”
“Twice”
“‘94 Accord”
“Anymore”
“End Up In a Song”
Above: Canaan Cox; credit: Annelise Loughead
Diligently honing in on his craft since moving to Nashville in 2016, Canaan has been building a loyal fan base of over 259K followers across social media and over 1M monthly Spotify listeners. He has big plans for 2023, including his five-track EP, and a U.K “Coming Home” Tour that kicks off in June.
Originally from North Carolina, his father blasted Conway Twitty records while his mother toured the Southwest with her band, and his seven sisters ensured he had a healthy dose of pop music. Canaan went on to earn a BFA in Musical Theatre from Catawba College which enabled him to have a unique musical perspective that influences everything he does today, from writing original music to his performance during live shows.
“I’ve had many people reach out, giving me their life story or love stories of how my music has helped them through a rough time, a breakup, or simply their morning commute,” says Canaan. “My goal with this forthcoming EP is to expand on, having each song be a story that everyone can relate to.”
With a seven-track album already under his belt, there is much more to come from this multi-talented artist that is paving his own lane in country music.
CONNECT WITH CANAAN COX:
SPOTIFY (1M monthly listeners) | TIKTOK (198.5K followers) | INSTAGRAM (37.3K followers)
FACEBOOK (22K followers) | TWITTER (1.8K followers)
WEBSITE
CONNECT WITH SHAYLEN:
SPOTIFY (734.7K monthly listeners) | INSTAGRAM (93.3K followers) | TIKTOK (147.3K followers)
FACEBOOK (16K followers) | TWITTER (6.8K followers)