Uncle Kracker Announces New Single "Reason To Drink"
UNCLE KRACKER
— THE MULTI-GENRE AND MULTI-PLATINUM HITMAKER —
ANNOUNCES NEW SINGLE
“REASON TO DRINK”
OUT FRIDAY, JULY 21
TOURING THROUGHOUT SUMMER WITH A MIX OF HEADLINING DATES AND SHOWS WITH ZZ TOP AND LYNYRD SKYNYRD
Above: Uncle Kracker; Credit: Laura E. Partain
NASHVILLE, TN (July 13, 2023) — From time-to-time life puts us in a position where we need a reason to drink, and on Friday, July 21 the multi-genre and multi-platinum hitmaker, Uncle Kracker, has a few you can lean on. The forthcoming “Reason To Drink,” penned by Matthew Shafer (Uncle Kracker), Blair Daly and Troy Verges, is a thirst quencher out just in time for the heat of summer.
“‘Reason To Drink’ is what happened one fine pandemic morning on a Zoom write where Blair Daly, Troy Verges and myself did more drinking than writing,” says Uncle Kracker. “It’s absolutely perfect!”
Listen to a snippet of the song, which Uncle Kracker shared on his social media channels below:
Pre-Save / Pre-Add “Reason To Drink” here.
Above: single artwork for “Reason To Drink”
The new tune arrives on the heels of Uncle Kracker’s recent nostalgic song, “Sweet 16,” which marked his first new piece of music since the pandemic. The song weaves you through a familiar journey and clever lyricism he’s always been known for, with American Songwriter noting it’s “carried by an infectious melody...an earworm on the surface but, becomes a moving vignette of growing old the closer you listen.”
Always active on the road, Uncle Kracker performed at CMA Fest 2023 and will be hitting the highway for headlining dates, in addition to a run with ZZ Top and Lynyrd Skynyrd for the “Sharp Dressed Simple Man” tour that kicks off Friday, July 21. Click here for more information and to purchase tickets.
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ABOUT UNCLE KRACKER:
Uncle Kracker cuts right to the chase. He knows people want to kick back, forget about their troubles, and have a good time, so he’s always willing to oblige. For over two decades, the multi-platinum artist born Matthew Shafer has consistently soundtracked such good times with his boldly breezy blend of country, pop, and rock spiked with a splash of hip-hop. The world initially met Uncle Kracker during his stint in Kid Rock’s Twisted Brown Trucker Band, lending his songwriting and musical acumen to seven cuts off the RIAA diamond-certified Devil Without A Cause. However, fans fell in love with him on his solo debut Double Wide in 2000. It not only crashed the Top 10 of the Billboard 200 at #7, but it also picked up a double-platinum certification and paved the way for the gold-certified follow-up No Stranger To Shame [2002]. He has impressively notched #1 entries in three different genre lanes, topping Pop, Adult Contemporary, and Country charts. The platinum “Follow Me” clinched #1 in four countries, while the double-platinum “When The Sun Goes Down” [with Kenny Chesney] vaulted to #1 on the Billboard Hot Country Singles & Tracks Chart. He made history with his cover of Dobie Gray’s “Drift Away.” It logged 28 consecutive weeks at #1 on Adult Contemporary Radio, earning “the most weeks atop any Billboard chart.” Meanwhile, “Smile” shined across culture. It reached triple-platinum status and landed dozens of syncs, including a spot for The Office and a tribute montage to Regis Philbin on his final episode of Live With Regis & Kelly. Following 2012’s country album Midnight Special, he served up singles such as “Endlessly,” “Floatin’,” and “No Time To Be Sober.” Now in 2023, he released “Sweet 16” — his first proper single since the notorious pandemic — weaving the infectious melodies and clever lyricism he’s always been known for.
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